# The Systematicity of Metaphorical Concepts. 7‑.
# Metaphorical Systematicity: Highlighting and Hiding. 10‑.
# Orientational Metaphors. 14‑.
# Metaphor and Cultural Coherence. 22‑.
# Ontological Metaphors. 25‑.
# Personification. 33‑.
# Metonymy. 35‑.
# Challenges to Metaphorical Coherence. 41‑.
# Some Further Examples. 46‑.
# The Partial Nature of Metaphorical Structuring. 52‑.
# How Is Our Conceptual System Grounded?. 56‑.
# The Grounding of Structural Metaphors. 61‑.
# Causation: Partly Emergent and Partly Metaphorical. 69‑.
# The Coherent Structuring of Experience. 77‑.
# Metaphorical Coherence. 87‑.
# Complex Coherence across Metaphors. 97‑.
# Some Consequences for Theories of Conceptual Structure. 106‑.
# Definition and Understanding. 115‑.
# How Metaphor Can Give Meaning to Form. 126‑.
# New Meaning. 139‑.
# The Creation of Similarity. 147‑.
# Metaphor, Truth and Action. 156‑.
# Truth. 159‑.
# The Myths of Objectivism and Subjectivism. 185‑.
# The Myths of Objectivism in Western Philosophy and Linguistics. 195‑.
# How Metaphor Reveals the Limitations of the Myth of Subjectivism. 210‑.
# Some Inadequacies of the Myth of Subjectivism. 223‑.
# The Experientialist Alternative: Giving New Meaning to the Old Myth. 226‑.
# Understanding. 229‑.
* Afterword. 239‑.
* References. 241‑.
* Afterword 2003. 243‑276.
==Sobre el autor / los autores==George Lakoff es profesor del Department of Linguistics de la [http://es.wikipedia.org/wiki/Universidad_de_California_en_Berkeley Universidad de California en Berkeley]. Mark Johnson is Knight Professor of Liberal Arts en la [http://es.wikipedia.org/wiki/Universidad_Estatal_de_Oregón Universidad de Oregón].